Data / Digital / Conversion Rate Optimization Manager

Conversion Rate Optimisation / Data / Digital Manager role to £53k.

The thing that makes this position so crucial within this world class full service digital transformation agency is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on your clients’ digital journeys. 

Main Responsibilities / Day to day:

• Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to a variety of large blue chip clients
• Help to plan, develop and execute a CRO strategy for the various Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools 
• Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)
• Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives
• Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely
• Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis
• Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test configuration, quality assurance, test activation, test analysis)
• Ensure each testing initiative is delivered on time, and provide detailed performance reports on the back of each
• Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysis
• Comfortable managing multiple priorities within tight timeframes
• Work flexibility and adapt recommendations to suit client budgets
• Be committed to making a positive impact for these clients

To be considered for this role, you will possess:

• A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes
• Ability to extract, analyse and interpret data from various analytics platforms (GA4, Adobe Analytics as essential requirements)
• Expertise in identifying areas for improvement from both detailed analytics and previous experience in UX
• Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps 
• Solid understanding of web tracking, demonstrated expertise in A/B and MV testing
• A good understanding of general UX & UI best practices, as well as (ideally) psychology and persuasion principles
• Demonstrated copywriting skills (within the context of proposed experiments)
• Hands-on experience with testing and personalisation tools (Optimizely essential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis.
• Understanding of technical elements including HTML, CSS and JavaScript (NB: Not necessarily carrying out hands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)
• Basic experience with design tools (such as Figma) used in the creation of experiment wireframes
• Broad understanding of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performance
• Excellent planning, task management and time management skills
• Ideally you will have worked within an agency environment, but client side applicants will be considered.

Salary purely dependent on skills & experience with a package up to c£53,000 including pension, health care and other fantastic enhanced benefits.

This role is based in Glasgow and you will be expected on site a minimum of 2 days/week. This is a full time, permanent contract to start asap.

FURTHER IMPORTANT INFORMATION:

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.

When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen.

If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.

We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause.

We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race.