Digital Analyst

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns. Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Digital Analyst - 12 month FTC Be part of a growing and influential Digital Analytics team within M&G. This is a great opportunity for an ambitious Digital Analyst to progress their career. You will be joining the team who work alongside multiple stakeholder groups across the M&G Life business. You'll work with Digital Marketers, Product Teams, Designers & Developers and use your experience to ensure we are making data driven decisions that support M&G's growth objectives. The scope of your working day will range from technical conversations with developers through to delivering insights to stakeholders. Always challenging but always rewarding. What you will be involved in:

• Implementation, delivery, testing and reporting of new tagging requirements, working closely with the cross functional Studio Teams to ensure accurate and comprehensive tracking of user journeys, key interactions and business-critical events.
• Provide insights and recommendations based on the analysis of digitally tracked customer and adviser behaviours, understand the end to end experience of a user and shape insights around their needs and requirements, focused on value add areas for optimisation aligned with broader business goals.
• Preparing reports, dashboards and visualisations using Adobe Analytics on visitor behaviour across M&G's digital portfolio.
• Presenting insights using Adobe Analytics / PowerPoint / Excel to key stakeholders (Digital Product Teams / Marketing Teams etc.) in a clear and easy to digest format.
• Provide ad-hoc data analysis as required.
• Supporting the Senior Digital Analysts within the wider Digital Analytics team as needed on Optimisation tasks, marketing / digital marketing campaign reporting and analysis and general digital performance reporting.
• Provide support and training to the wider business teams on Adobe Analytics to foster a self-serve culture
• Build relationships with key stakeholders within the Product Teams / wider business to maintain an ongoing understanding of upcoming projects that will require the input of Digital Analytics.
• Champion the value, impact and relevance of digital analytics as a critical function internally, particularly amongst new stakeholders who may not always prioritise data driven insights
  
  Experience of working with Digital Analytics tools like Adobe Analytics or Google Analytics
• Experience of working within a Digital environment and / or an understanding of traditional Digital KPI's
• Experience of working with technical teams in the implementation of Digital Analytics tagging requirements
• Experience of digital data interpretation - how to report on or analyse some digital data and explain your findings to a stakeholder
• Good excel skills and comfortable working with large volumes of raw data
• Experience of working with business collaboration tools like Jira or Miro
• Good communicator - ability to engage with or present to colleagues or stakeholders
  
  We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
  
  M&G is also proud to be a , and we welcome applications from candidates with long-term health conditions, disabilities, physical, mental health or neuro-divergent conditions. We participate in the Disability Confident 'Offer an Interview' scheme, which means that candidates with disabilities or long-term health conditions who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying. These candidates are also supported to ensure they have the best opportunity to demonstrate that they can do the job.