Email Marketing Automation Executive

M&G is committed to enhancing our digital channels to engage with our customers and advisers. We're seeking a dynamic and enthusiastic individual to join us as an Email Marketing Automation Executive in our evolving and collaborative digital marketing team. They should have a passion for email marketing and marketing automation, and be ready to help increase adoption of powerful email communication strategies and automation programs to their peers. Reporting to the Marketing Automation Manager, the individual will support with the day to day management in optimising our marketing automation platform, and help marketing and sales colleagues to deliver effective communications to Advisers, Clients and Customers. Responsibilities

• Support the Marketing Automation Manager to manage and maintain the marketing automation platform, including:
• Deliver training to new users of the marketing automation platform.
• Configure campaigns, email templates, forms and landing pages.
• Ensure data integrity and accuracy within the platform.
• Ensure integration with wider platforms is optimal, including CRM, analytics, CMS and other systems.
• Support the development of lead generation and lead nurturing strategies, including building segmentation profiles to create personalised email sequences mapped to behaviours and interests.
• Support the marketing, sales and internal communications teams with executing campaigns, including email marketing and drip campaigns.
• Ongoing review of insights and analytics to help identify gaps and areas for improvement in email marketing campaigns., We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
  
  At least 2 years of working with marketing automation platforms (such as Marketo, HubSpot, Eloqua, Pardot).
• Strong understanding of data management, governance and verification frameworks, including consent and preference management.
• Ideally some technical knowledge, including process mapping and an understanding of CRM integrations.
• Basic understanding of HTML and CSS for email template and landing page customisation.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficient in email marketing and lead nurturing strategies.
• Excellent written and verbal communication skills.
  
  At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.
Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.