Head of Integrated Digital Marketing

Reporting into the VP Global Marketing and Sales Excellence, will lead our marketing team on the journey of embracing the full breadth of our marketing tools and technologies, leveraging our full MarTech stack to enhance end-to-end customer experience. This role is critical in driving our integrated marketing strategy and execution across all channels and requires a visionary who can enhance Schneider Electric's brand presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. You will have a deep understanding of the latest digital trends and technologies impacting the market and how they can be introduced to build comprehensive customer lifecycle journeys.,

• Strategy: develop and execute the end-to-end marketing strategy - ensuring a complete omnichannel approach with digital techniques fully maximised - working with key stakeholders inside the marketing team and with adjacent functions (sales, product marketing, marketing peers, and the UK senior leadership team) to ensure alignment.
• Integration: Bridge the gap between operational marketing tactics and the digital integration opportunities of our MarTech stack. Take your team on a journey to enhance and elevate utilisation of omnichannel approaches with clear ROI and tracking.
• Acquisition: find the most efficient techniques, channels, and optimisations to support the marketing team to exceed targets for marketing engagement - Shared of Earned Media, Marketing Influenced Orders, Lead Generation, Opportunity Pipeline growth, and RAU (repeat active users)
• Digital Customer Experience: Work closely with Customer Experience and your digital marketing team to understand and improve the digital customer experience, bring a growth hacking mindset to the role, always looking for opportunities to optimise the conversion funnel.
• Marketing Automation: take ownership of the marketing automation stack (Salesforce Marketing Cloud, CDP,) to make every digital interaction count.
• Leadership: support, motivate and nurture a talented marketing team on their digital journey, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model
• Collaboration: Content drives our content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns. Partner closely with business units, segment and channel teams to create the most impactful campaigns.
• Data Insights & Growth: Utilise a date driven approach, using insights to determine the most effective and efficient marketing techniques as well as reporting on return for key metrics.
  
  Extensive experience in a senior digital marketing role encompassing growth, performance marketing and lifecycle management, with a track record driving impact across the marketing funnel, from acquisition through to revenue.
• Delivery and development of customer insight led marketing initiatives aligned to commercial strategy and strategfic goals.
• Ability to build and maintain relationships with key stakeholders, work collaboratively with cross-functional teams.
• Excellent written and verbal communication skills; Strong presentation and public speaking skills.
• Ability to think strategically and creatively.
• Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies.
• Digital marketing experience and knowledge of MarTech estate optimisation (skills, lead scoring, nurturing etc) through to digital media buying and social channel optimisation.
• Strong data proficiency and exceptional analytical skills with familiarity of tools such as Power BI, Tableau, Google Analytics, ContentSquare
• Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital advertising
• Familiarity with lead generation tools such as Hubspot, Apollo, Marketo,
• Salesforce Marketing Cloud, and Outreach.io, and how they contribute to business impact.
  
  At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity.
We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future. "We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability.", When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric - apply today! ₠36 billion global revenue +13% organic growth 150 000+ employees in 100+ countries #1 on the Global 100 World's most sustainable corporations You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices. You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Learning Portal and much more.