Regional Marketing Manager, Scotland

An essential position within the core marketing team, you'll play a key role in the delivery of marketing campaigns for shows, tours, clubs and corporate events at our Scotland venues; O2 Academy Glasgow and O2 Academy Edinburgh and support the National Marketing Manager with day-to-day liaison for all marketing activity as required.,

• Work closely with the Head of Marketing and National Marketing Manager to devise and deliver effective marketing campaigns for all shows, tours, clubs, and corporate or conference events
• Coordinate and book marketing activity across all relevant channels, including print, social and out of home in a timely manner and from conception to completion
• Prepare marketing plans that provide valuable and actionable insight
• Deliver diligently on specific day-to-day promotional activities
• Collaborate with promoter or event organiser marketing teams to plan and oversee their marketing spend
• Maintain strong local marketing contacts
• Constantly evaluate sales performances to bring new initiatives and sales tactics
• Build in-depth knowledge of your region
• Monitor and maximise all internal and external marketing budgets
• Create and generate daily/weekly/monthly reporting to assess performance
• Identify additional opportunities to reach new audiences and increase ticket sales
• Work closely with all fellow regional marketing managers for cross-promotional opportunities
• Liaise with a variety of head office functions including marketing, digital, social, communications and PR for inspiring content and messaging alignment
• Support broader nationwide campaign strategies with the Head of Marketing as required
• Contribute to best-practice operations and processes
  
  Demonstrable experience in a marketing role in live music, media, culture, or entertainment
• Proven track record in delivering successful marketing campaigns and promotional services
• A strong network of local connections and established marketing relationships
• Excellent knowledge of regional marketing
• Experience managing budgets and marketing spend
• A solid understanding of ticketing
• Significant marketing experience in print, digital, social media platforms and ad scheduling
• Experience in marketing for exhibitor, corporate or conference events advantageous
• Understanding of analytic metrics and advertising KPIs
• Outstanding attention to detail and sharp reporting
• Proficient in Microsoft Office Suite, including PowerPoint
• Excellent communication skills
What We Need
• Engaging and detail orientated
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Positive work ethic, with a proactive, can-do attitude
• Understanding of the wider industry landscape, key marketing and media platforms and advertising techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)
  
  Academy Music Group (AMG) is the UK's leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.
AMG is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.